SEARCH ENGINE MARKETING

LONG-TAIL KEYWORD RESEARCH

We use software that shows us exactly what keywords the top leaders in your industry are using to drive conversions and sales. This means we are using THE most successful keywords for your brand as well. Doing a deep-dive into the competitive research of your industry means costly lessons are avoided and results are maximized!

KEYWORD OPTIMIZATION

We will watch your keywords performance diligently to see which ones are performing the best and which are not doing so well.  Optimizing the keyword performance can be simplified by stating that we will double down on which keywords are performing the best! Your ad budget will be at maximum effectiveness at all times!

USE SUCCESSFUL BID STRATEGIES

There are four core bidding strategies. CPM or Cost Per 1000 Impressions, Cost Per Click/View, Cost Per Acquisition, and Maximizing Clicks. Through understanding your business, your competitors, your industry leaders and your business goals, we will utilize the most successful bidding strategies for your brand!

TARGET THE CORRECT AUDIENCE

There is nothing worse than your ads being delivered to those who cannot use your product or service!  We use intelligent and geo-targeted audience determinations to make sure that those we are reaching will be those that need your goods and/or services and are able to use them as well.  We are responsible for your success so audience targeting is critical!

AVOID CLICK FRAUD

Click fraud is when click bots, competitors and those looking to cost your brand money and resources will click your ads knowing it will cost you for the action they just took. We will make sure that the ad software is properly used to eliminate this from happening. All of your ad budget will be invested reaching the target audience made up of YOUR business prospects!