The steps to what we do!
(As I learn)
Step 1 - Find the Adwords User Interface (U.I.)
Step 2 - This is at least ONE starting point. (I'm sure there are more)
NOTE ABOUT LEAD GEN WITH ADWORDS:
SO...In studying Neil Patel's blog, he says that using a "THIN" or "Low-Quality" lead generation landing page doesn't work well with Google! They favor a more robust website! SO...when driving leads have a (more robust) website that is optimized for capturing leads as well. SEE HIS ARTICLE HERE