SEARCH ENGINE MARKETING
Search engine marketing (SEM) is an online marketing strategy that aims to increase the online visibility of a website in the search engine results pages.
WHAT IS SEM?
Search engine marketing (SEM) is an online marketing strategy that aims to increase the online visibility of a website in the search engine results pages (SERPs). SEM intersects with search engine optimization (SEO), as it can include strategies like rewriting the content of a website and its architecture to achieve higher rankings. However, search engine marketing generally refers to paid search or pay-per-click (PPC).
HOW DOES SEM WORK?
SEO and SEM should be fundamental parts of your online marketing strategy because the algorithms that power search engines are becoming more sophisticated by the day. That means a well-thought-out paid search advertising strategy has become an absolute necessity if you want to ensure high rankings in the searches relevant to your business.
Tools like Advertising Research can help you monitor competitors’ ad copy and landing pages, which allows you to gain insight into how to optimize your own campaigns as well as what you can do to beat your competition.
In search engine marketing, advertisers pay for impressions that result in visitors, hence the name pay-per-click. Search engine marketing aims to reach users when they most need the information you have to offer, which makes PPC advertising ideally less intrusive.
All in all, a well-constructed SEM strategy can also boost your website’s SEO by attracting high-quality traffic. This proves to search engines like Google that your website is an authoritative source, which can in turn boost rankings.
HOW WE CAN HELP
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Conduct keyword research
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Select those keywords that are related to your business and have the right intent
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Open Google Ads and set up a campaign
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Select the keywords that are most relevant
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Create an ad that will be displayed in the SERPs
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Choose a bidding strategy and pay for each click you get